Armando Soria

Creative Director | Graphic Designer  | Web UI/UX Designer | Illustrator


My experience as a visual artist, fine artist and illustrator has taught me a few essential things: Form is everything in communication, whether verbal, visual, or subliminal. Knowing to whom I am communicating and what, exactly, I wish to communicate is crucial in graphic design.  Every line, shape, color, in fact, every aspect of the finished product must be a communicative reflection of the client, and the target audience.

  • Brand Strategy 60%
  • Marketing Strategy 80%
  • Creative Direction 50%
  • Customer Satisfaction 100%

Work Experience:

Using my past experience I expect to promptly deliver aesthetically pleasing graphic design solutions.  Creating design solutions includes creating art in the categories of: Business identity, website design, UI & UX design, digital photography and photo manipulation or restoration, illustrations, logo design, video editing, promotional campaigns, product design and pre-press artwork ready for print.  My responsibilities in my latest position — with Princess Cruises — have included designing and maintaining their current website, mobile and responsive website redesign, working with marketing and development departments in creating promotional campaigns, social media marketing management, as well as designing marketing collateral such as brochures, post cards, posters, business cards, stationary, and general in-house graphic design duties.

Princess Cruises (Travel Industry)

Web Designer

November 2015 – Present

» Graphic Artist

» UI, UX and responsive design

» Design web page layouts, banners, landing pages and mock-ups

» html/CSS

» Web and Mobile Concept Illustrations, Wireframes and Prototyping


Scrubs, AC Inc. (Medical Industry)

Lead Graphic Designer

May 2012 – November 2015

» Graphic Artist

» Team training, project management

» UI, UX and responsive design

» Design web page layouts, banners, landing pages and mock-ups

» html/CSS

» Provide production support for new creatives for multiple websites

» Ecommerce Management

» Design Marketing collateral for print, assist with design and production of websites, landing pages, emails, banner ads and mobile design

Sonya Dakar (Beauty Industry)

Graphic Designer

January 2011 – May 2012

» Graphic Artist

» Web Design

» Video Production

» Multi-media team projects

» html/CSS

» Product Design

» Direct Marketing

Todan USA Inc. (Entertainment Industry)

Graphic Designer

September 2009 – January 2011

» Graphic Artist

» Web Design

» Video production

» Multi-media team projects

» Advertising

» html/CSS

» Marketing

Morgan Peabody Inc. (Financial Industry)

Graphic Designer

May 2008 – November 2008

» Graphic Artist

» Web Design

» html/CSS

» Video Production

» Design marketing collateral for print

Tri-Level Images. (Prinitng Industry)

Graphic Designer / Screen Printer

February 2006 – May 2008

» Graphic Artist

» Color separating and screen printing

» Apparel Design

» Sign and banner design/printing


A & T Signs (Printing Industry)

Graphic Designer

September 2005 – February 2006

» Graphic Artist

» Signage

» Large scale digital printing

» Web Design



Los Angeles Mission College

2004 – 2007

Sylmar, California

California State University of Northridge

2008 – 2010

Northridge, California







Digital Skills:


Proficient in Adobe Photoshop CS6, Adobe Illustrator  CS6,  Adobe Image Ready CS6, Adobe InDesign CS6, Adobe Fireworks CS6, Adobe Dreamweaver CS6, Apple/PC operating systems, Microsoft Office.

Competent in Adobe After Effects CS6, Adobe Premier Pro CS6, Adobe Soundbooth CS6, Adobe Flash Pro CS6, Autodesk 3D Studio Max 8.

Traditional Skills:

Sketching, Drawing, Life Drawing, Oil Painting, Acrylic Painting, Sculpting, and Mural Painting.

Application Experience:

Kalio: eCommerce Platform, WordPress Publishing Platform, Silverpop: Marketing Automation & Email Marketing Software, Lyris: Data-Driven Digital Marketing and Email List Management Software, Mailchimp Email Marketing Software, Google Analytics, SLI Systems: Site Search Provider, ChannelAdvisor: Cloud Based eCommerce Software, Akamai: Web Performance & Media Delivery Solutions.




English, Spanish.


References available upon request.